It is well known fact that every business needs to market itself and its product to attract the target consumers. The marketing tools should be such that they should be able to reach out to the consumers easily. With the changing times, our methods of marketing our products have also changed and now, in the present time, we see social networking as one of the strongest ways to market our brands. The auto industry in the USA has also started using social networking site in the USA to reach out their clients and develop good business relations with them. It allows them to reach out to them and promote auto accessories and other products through it.The ecommerce statistics prove that the social networking site helps business groups to reach out to the clients and increase their sale. Initially, it does take time to catch people’s attention and inform them of the group. But once the company manages to get a large group, the same is reflected through the increased sales. The auto industry in USA has experienced the advantage of social networking site and this is why many of them are using it to enhance their sales of auto accessories. The social networking sites are slow but are effective and affordable means to market any business.When it comes to marketing through social networking site, people find it to be cheap and very effective. As compared to other kinds of marketing tools, this method uses personal appeal which works well on the target consumers. This has encouraged the auto industry also to use it to inform the target consumers about new auto accessories, both interior and exterior accessories and any other new products related to auto field. Since the social network allows people to interact with each other, this kind of marketing enjoys a personal appeal which is certainly more effective than other marketing tools.Marketing the brand through the social networking site is quite easy as well. In order to market auto industry, the industry owner can simply create a group that is devoted to auto accessories or anything related to his product and service. People interested in those services and products can join the group and learn about the same. Creating the group allows the auto industry to identify the target consumers and they can then market their brand to them.The social networking sites encourage people to participate in discussion also and help the auto industry to get their feedback. For every industry, feedback is considered to be important as it helps them to understand the consumer’s demand. Most of the auto industries also spend a lot of money to conduct surveys and get the consumer feedback. The social networking sites help them to get the feedback online itself and help them to cut down on that expense.Many of the US auto company prefer to interact with their target consumes online. They use the social networking site to tell the consumers about the new products and services and also take up their queries related to it. This kind of one on one interaction is preferred by the consumers also as it gives them better satisfaction and encourages them to buy the particular product or service.There are different social networking sites like Facebook, Twitter, LinkedIN, YouTube and many other popular sites. The different auto company uses these sites to advertise their auto accessories like seat covers, ventvisors, bug deflectors to name a few and other kinds of products via photographs, videos and text. They initiate discussion and also share videos that demonstrate how people can use a particular product or service. This certainly attracts the target consumers as it helps them get a good demonstration and this further helps the company to increase its sale.In a social networking site, like minded people get to be together and express their views on a particular product or service. This helps in initiating discussions and thus the prospective consumers also get a chance to get answers to their queries. Thus the social networking sites are very useful for auto industry. They can use it as a platform to advertise the new products and also to launch new services.